We live in a society which is male dominated and every sector is occupied with more number of men but times are changing now as we could see women flourishing in every field day by day. Women are more educated now and they have the passion, the will to embrace independence & to bring a change in the society.
Today, women are more focused about their career and life choices irrespective of what the society thinks about them. They breaking all the barriers and setting an example for the younger ones. One such name is Suchi Mukherjee – the CEO & Founder of LIMEROAD. Today, we are going to talk about the biggest online fashion store – Limeroad. Many of us already shopped from this website but we don’t know what’s the story behind creating an online store. Let’s dive into this to know more about it.
Limeroad – What is it?
Limeroad is India’s first e-commerce website designed specially for women to shop products online. Today, it has opened up its clothing , accessories, shoes, & beauty products facilities for kids, men and women. The name of the company is really catchy and it is amazing to know that the name is inspired by Grand Trunk Road, a highway that changed the face of trade in the Indian subcontinent as mentioned in their official website.
Click on the link to know more: https://www.limeroad.com/aboutus
E- commerce business has a lot of competition in the market right now yet Limeroad stands out among all other online stores. Limeroad has come up with an amazing feature just like a srapbook where users can create the look they want by choosing different products available in the website and on top it, users can also earn money by creating looks which stands out.
Suchi Mukherjee – Her Story
Suchi Mukherjee founded Limeroad in the year 2012. At first, the company was basically women-centric and offered products related to women’s lifestyle and fashion but now it offers a wide-range of kids & men products in every category. Also there is a section for kitchen and Home & Decor stuffs. Its an all in package as we can get all the things at one place, no more hustle-bustle and actually helps in saving a lot time.
Just like many of us, Suchi Mukherjee was born & brought up in a middle-class family in Haryana. She did her graduation from St Stephens College Delhi in Economics. After that, for her higher studies she went to London School of Economics,UK and pursued a Master’s degree in Finance & Economics. She was great in studies and always wanted to do something out of the box. Now, she is married and proud mother of two lovely children. Talking about her family, she has mentioned in many of her interviews that her family has been the biggest supporter of her in every situation and stood by her side whenever she needed them.
Adding more to her, she is also an Elected Member of Newnham Associates from the University of Cambridge in the year 2008. In Global Women’s Forum, she was ranked 1 among 15 “Rising Talent-global leaders under 40” in the year 2011. She also worked in Ebay for sometime and that actually helped her to gain some experience and the knowledge about digital entrepreneurship.
Click on the link to know her success story : https://youtu.be/VimrXNhdyhU
The Idea Of Creating Limeroad
As she was working in an authoritaive position involving quick decision makings and managing the company’s work flow ignited the dream of her being an successful entrepreneur . She was raised to make a change in the world and set an example for all the women out there. Limeroad made it easier for women to shop things which were difficult to get as it has stuffs from different place across India and also gave the benefit of shipping outside India.
Her observing power lead her to create a platform which never existed before. It became a source of fun and entertainment for all the women as it gave them the wings to get the local products from different places which is really a dream of so many women in India. It was her understanding of the need of the hour that women loves to explore and to have large number of options around them.
In a way, she also created a beautiful connection between the local vendors, many unrecognized sellers and the customers all over the world. She recognised at the correct time to connect these people and was successful in creating the right balance between demand and supply. Her way of thinking has brought all the difference in her work and the ability to properly execute the idea.
Suchi mukherjee did had a lot of knowledge about entrepreneurship and management but she had to struggle a lot with the legal processess in which registering a company comes first. That was quite challenging for her as she was having no experience or knowledge about the legal procedures in India. She managed to register her company as she worked really hard to make her dreams come true and she was not at all demotivated at any point of her life because she always believed herself.
The second challenge that she faced, was similar to any other working women i.e to find the right balance between work life and family life. Being a working women, a lot of responsibilities fall into your head, it becomes tough to deal with everything at the same time and even more when you are building up your own dream enterprise. She overcome that challenge with the help of her family who supported her all the way long.
Conclusion
Women like Suchi Mukherjee are an example of the strength that each and every women has inside them, its just that they have to discover their passion for their goals and the will power to achieve it. Society can never set limits for anyone, we all are allowed to be limitless and paint the sky whichever colour we want. She inspires a lot of young girls and women around the world who are afraid fo take the first step because of the societal pressure and a lot of other things that we women have to face. She is a living legend who shows us the world in a different approach and there’s a lot to learn from her.
MAKE A DREAMING MANDATORY. LET THE GIRLS HAVE AMBITION. THAT’S A START
SUCHI MUKHERJEE
Check out the instagram page of Limeroad: https://instagram.com/limeroad
Suchi Mukherjee | Exclusive Interview (HINDI): https://youtu.be/VimrXNhdyhU
